Dr. Mohar Yusof is the second generation of a family business with more than 25 years of entrepreneurial and managerial experience. His professional and scholarly work in the fields of family business, entrepreneurship, strategy and financial planning, equips him with the aptitude and competencies as a family business advisor, strategist, coach and trainer. He has a Ph.D. in Management, holds a MIM-CPIPM and is a Certified Financial Planner. He is a member of the Family Firm Institute (FFI – USA and Asian Circle) and the Financial Planning Association of Malaysia.